What is the term for a physical good or delivered service that provides a core benefit?
A)promised product
B)actual product
C)pure product
D)augmented product

Question

Quizplus · Accepted Answer

The actual product refers to the physical good or delivered service that provides the core benefit to the customer. This is different from the promised product, which includes any additional features or benefits that are promised or advertised, and the augmented product, which includes additional services or support beyond the core benefit. The term "pure product" is not commonly used in marketing.

What Is the Term for a Physical Good or Delivered