A copywriter is just starting on a print ad for a new brand of dishwasher detergent.What is the first step in developing copy for print?
A)sketching an overall view of the finished ad
B)meeting with the creative director to brainstorm a list of exciting words to be included
C)deciding how to use, or not use, the three main components of print copy
D)writing a few rough headlines and possibly subheads

Question

Quizplus · Accepted Answer

The first step in developing copy for print is to decide how to use, or not use, the three main components of print copy: headlines, subheads, and body copy. This helps in structuring the ad effectively.

A Copywriter Is Just Starting on a Print Ad for a New