Shortly after your agency agrees to create a new campaign for a well-known instant coffee, a creative brief needs to be put together.Why is a creative brief so important?
A)It pulls together initial ideas for copy, visuals, media, and overall concept from various team members.
B)It acts as the checkbook and the balance sheet to keep expenses on track.
C)It gets the creative team started with a list of suggested ideas from the client.
D)It is produced based on brainstorming by all agency and client staff involved in the campaign.

Question

Quizplus · Accepted Answer

A creative brief is important because it serves as a roadmap for the creative team. It brings together initial ideas from various team members and provides direction for the campaign concept, copy, visuals, and media. It ensures that the campaign is on track and delivers on the client's objectives. It helps to avoid misunderstandings and ensures that everyone is working towards the same goal. The creative brief is not a financial document, and while it may include suggestions from the client, it is not solely based on client input.

Shortly After Your Agency Agrees to Create a New Campaign