An account planner has been added to many creative teams to
A)handle media placement in an increasingly sophisticated market.
B)gather research that gives the consumer a voice.
C)watch the bottom line and monitor spending of advertising dollars.
D)assist the account executive in connecting creatives to clients.

Question

Quizplus · Accepted Answer

An account planner's primary role is to conduct research and gather insights about the target audience or consumer. This information is then used to guide the creative process and ensure that the resulting campaigns resonate with and effectively communicate to the intended audience. The account planner acts as the voice of the consumer within the creative team, advocating for their needs and preferences.

An Account Planner Has Been Added to Many Creative Teams