The creative concept can be thought of as the
A)"menu" of ingredients leading to recall and recognition of a brand.
B)"game plan" behind an art director's choice of media placements.
C)"roadmap" and direction for executing the creative campaign effort.
D)"laundry list" of all possible promotional ideas.

Question

Quizplus · Accepted Answer

The creative concept guides the execution of the creative campaign effort and provides the roadmap and direction for the campaign's messaging and visuals. It is a strategic approach to communicate a message to the target audience. A creative concept is not just a list of ideas, but a cohesive plan that ensures consistency and effectiveness. Therefore, option C is the best choice.

The Creative Concept Can Be Thought of as the