As noted in the text, Tom Reichert, a professor at the University of Georgia, attempted to summarize the traditional wisdom in the world of advertising by saying that the use of sex
A) sells.
B) has its risks but is worth it.
C) requires too much thought and commitment.
D) is desperate and amateurish.
Correct Answer:
Verified
Q40: An ad that takes what has been
Q42: The risk taken with the _ testimonial
Q43: Humor ads are used most often to
A)invoke
Q44: A group of friends sitting in a
Q45: A real-life nurse discussing the benefits of
Q46: Recently, progress has been made in understanding
Q47: It has been known for a long
Q49: An advertiser for bubble gum attempts to
Q56: The main objective of hard-sell messages is
Q59: There is one big difference between a
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