An advertiser for bubble gum attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness.Which type of message is the advertiser sending?
A)feel-good
B)fear-appeal
C)sex-appeal
D)hard-sell

Question

Quizplus · Accepted Answer

The advertiser is trying to create a feel-good message by associating the bubble gum with fun and happiness.

An Advertiser for Bubble Gum Attempts to Generate Brand Preference