The value of the testimonial lies in the _____ behind the presentation of a brand's attributes.
A)truth
B)authority
C)anxiety
D)information

Question

Quizplus · Accepted Answer

The value of a testimonial lies in the authority behind the presentation of a brand's attributes. Testimonials from credible sources can lend authority and legitimacy to a brand's claims, increasing trust and credibility with consumers. While truth and information are important elements of a testimonial, they are not the defining characteristic that gives it value. Anxiety is not typically associated with the value of a testimonial.

The Value of the Testimonial Lies in the _____ Behind