Humor ads are used most often to
A)invoke a direct response to the brand within a set time period.
B)create a pleasant and memorable association with the brand.
C)connect the brand with a social or cultural setting.
D)define the brand image.

Question

Quizplus · Accepted Answer

Humor ads use comedy and laughter to create a positive and memorable association with the brand. By making the audience laugh, they are more likely to remember the ad and thus the brand. Humor ads are not typically used to invoke a direct response within a set time period, connect the brand to a social or cultural setting, or define the brand image.

Humor Ads Are Used Most Often to