Rules of thumb or short-cuts that individuals use to save time when making complex decisions are known as
A) biases.
B) rationales.
C) intuitions.
D) heuristics.

Question

Quizplus · Accepted Answer

Heuristics are mental shortcuts that individuals use to simplify complex decision-making processes. These shortcuts can save time and effort, but they can also lead to errors and biases in judgment. Common examples include the availability heuristic (relying on readily available information), the representativeness heuristic (making judgments based on stereotype or prototype), and the anchoring and adjustment heuristic (using an initial value as a starting point for subsequent judgments).

Rules of Thumb or Short-Cuts That Individuals Use to Save