Rowling Company is monitoring the amount customers spend on its products relative to all other products. Rowling is focused on which of the various customer metrics?
A) Market share
B) Customer retention
C) Customer profitability
D) Account share

Question

Rowling Company is monitoring the amount customers spend on its products relative to all other products. Rowling is focused on which of the various customer metrics?  
A) Market share
B) Customer retention
C) Customer profitability
D) Account share

Quizplus · Accepted Answer

Rowling Company is focused on account share, which measures the proportion of a customer's total spending within a category that is spent on the company's products.

Rowling Company Is Monitoring the Amount Customers Spend on Its