Which of the following statements about the balanced scorecard is true?
A) It helps managers create a set of quantitative and qualitative measurements that are related and mutually reinforcing.
B) It does not enable managers to make any qualitative measurements.
C) A company with many business units needs only a single balanced scorecard.
D) Company mission plays an instrumental role in the balanced scorecard.

Question

Quizplus · Accepted Answer

The purpose of the balanced scorecard is to help managers create a set of measures that are related and mutually reinforcing. These measures include both quantitative and qualitative measurements. The balanced scorecard is designed to be customized for each business unit within a company, so a company with many business units will need multiple balanced scorecards. Additionally, the company's mission is a crucial component of the balanced scorecard as it provides direction and focus for the measures that are chosen.

Which of the Following Statements About the Balanced Scorecard Is