Match the appropriate service feature with the marketing strategy suggested to compensate for the marketing challenge(s) associated with the feature.
-Emphasize the selection and training of public contact personnel.
A)intangibility
B)inseparability
C)heterogeneity
D)Perishability

Question

Quizplus · Accepted Answer

The marketing strategy suggested to compensate for the marketing challenge of inseparability is to emphasize the selection and training of public contact personnel. This is because service encounters are heavily reliant on the behavior and expertise of service personnel, and customers often create an image of the service provider based on their interactions with service staff. Therefore, it is important to have well-selected and well-trained staff who can deliver high-quality service experiences and enhance the perceived value of the service.

Match the Appropriate Service Feature with the Marketing Strategy Suggested