The purpose of market segmentation is to respond more effectively to the wants of groups of potential buyers in order to
A)maintain market share.
B)increase sales and profits.
C)assume social responsibility.
D)use the firm's resources most efficiently.
E)provide the best quality products on the market.

Question

Quizplus · Accepted Answer

A business firm goes to the trouble and expense of segmenting its markets when it expects that this will increase its sales,profit,and return on investment.

The Purpose of Market Segmentation Is to Respond More Effectively