Which of the following statements about Zappos is most accurate?
A) Zappos limits its inventory to a selection of high-end fashion footwear.
B) Zappos makes recommendations for purchases based on past ones and even the device being used to shop.
C) Zappos can guarantee overnight shipping to all its customers because they know ahead of time what they will be charged for express service.
D) Zappos is so successful because it has chosen a single mission to "sell shoes and only shoes."
E) Zappos offers a 30/60/90 return policy whereby refunds are based on how long you have had the shoes.

Question

Quizplus · Accepted Answer

Zappos uses data analytics to make personalized recommendations for customers based on their past purchases and the device they are using to shop.

Which of the Following Statements About Zappos Is Most Accurate