Product differentiation is
A) a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs.
B) the unique combination of product benefits received by targeted buyers.
C) those characteristics of a product that make it superior to competitive substitutes.
D) a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products.
E) the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights.

Question

Quizplus · Accepted Answer

Product differentiation is a marketing strategy where a firm uses different marketing mix actions to make consumers perceive their product as different and better than competing products.

Product Differentiation Is