Google's Pixel 4 smartphone has advanced motion sensors that allow a user to skip songs, snooze alarms and silence phone calls by waving rather than touching. This sets the smartphone apart from its competitors and is part of Google's ________ strategy.
A) product segmentation
B) market expansion
C) product differentiation
D) usage segmentation
E) psychographic segmentation

Question

Quizplus · Accepted Answer

Product differentiation is a strategy where a company develops unique features or attributes in its products to stand out from competitors. The advanced motion sensors in Google's Pixel 4 are an example of such a feature.

Google's Pixel 4 Smartphone Has Advanced Motion Sensors That Allow