Which of the following is a disadvantage of employing a multiple products,multiple market segments strategy if not implemented well?
A)higher sales but lower profits
B)reduced quality and higher prices
C)meeting customer needs but at the expense of higher prices
D)lower prices but with higher production costs
E)higher quality but lower prices

Question

Quizplus · Accepted Answer

Producing multiple products for multiple segments is clearly more expensive than producing only a single product.But this strategy is very effective if it meets customers' needs better,doesn't reduce quality or increase price,and adds to sales revenues and profits.The proliferation of different brands,models,and options can reduce quality and raise prices,especially in relation to foreign imports.

Which of the Following Is a Disadvantage of Employing a Multiple