________ is the impact on business performance resulting from executing specific marketing activities.
A) Return on marketing investment
B) Market assessment
C) Marketing accountability
D) Brand health
E) Brand attribute

Question

Quizplus · Accepted Answer

Return on marketing investment (ROMI) is the measure of the impact of marketing activities on business performance. It calculates the revenue earned for every dollar spent on marketing. ROMI helps businesses determine the effectiveness of their marketing efforts and adjust their strategies accordingly.

________ Is the Impact on Business Performance Resulting from Executing