Which of the following is NOT a stage in the purchase funnel associated with the advertising objectives of gaining interest and differentiating?
A) awareness
B) familiarity
C) intention
D) opinion
E) consideration

Question

Quizplus · Accepted Answer

The stage of intention is associated with the advertising objective of motivating a consumer to take action and make a purchase. Gaining interest and differentiating are typically associated with earlier stages in the purchase funnel such as awareness, familiarity, opinion, and consideration.

Which of the Following Is NOT a Stage in the Purchase