Which of the following best describes a purchase funnel?
A) an assessment of advertising effectiveness
B) a sequential consumer decision-making model
C) a measure of return on investment
D) a customer relationship management model
E) an advertising copy test

Question

Quizplus · Accepted Answer

A purchase funnel is a model that describes the sequential stages a consumer goes through when making a purchase decision, starting with awareness, then interest, then consideration, then intent, and finally, decision or purchase. It is a useful tool for marketers to understand the customer journey and create targeted strategies and tactics to move consumers through each stage.

Which of the Following Best Describes a Purchase Funnel