A marketer is more likely to conduct applied research than pure research.

Question

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Marketers primarily focus on conducting research that is directly relevant to their company's products, services, or target market. This type of research is often referred to as applied research and is aimed at providing practical solutions that can be used to address specific business challenges. Pure research, on the other hand, is conducted primarily for the purpose of advancing knowledge in a particular field and does not necessarily have immediate practical applications. Therefore, marketers are more likely to conduct applied research than pure research.

A Marketer Is More Likely to Conduct Applied Research Than