Focus groups use no moderator to bias the answers, may produce more honest answers, and can be used to collect large amounts of data at a low cost per respondent.

Question

Quizplus · Accepted Answer

This statement is false. Focus groups do use a moderator to guide the discussion and encourage participation. The use of a moderator can introduce bias, but skilled moderators can minimize this effect. Focus groups typically involve a small number of participants and are more expensive per respondent than other research methods like online surveys.

Focus Groups Use No Moderator to Bias the Answers, May