To make positioning decisions, a marketer can use results from virtual shopping environments.

Question

Quizplus · Accepted Answer

By using virtual shopping environments, a marketer can collect data on how customers navigate through the store, which products they look at, where they spend the most time, and so on. This information can be used to make informed decisions on product placement and store layout, among other things. Therefore, virtual shopping environments can be a useful tool for marketers in making positioning decisions.

To Make Positioning Decisions, a Marketer Can Use Results from Virtual