Managers often start with ________ research and later follow with ________ research.
A) exploratory; explanatory
B) explanatory; exploratory
C) descriptive; exploratory
D) explanatory; descriptive
E) explanatory; causal

Question

Quizplus · Accepted Answer

Managers often start with exploratory research to gain an understanding of the problem or situation they are facing. This helps them to formulate hypotheses and refine their research questions. Later, they may follow with explanatory research to test their hypotheses and establish cause-and-effect relationships. This sequence of research is common in many fields, including marketing, management, and social sciences.

Managers Often Start with ________ Research and Later Follow with ________

Managers Often Start with Research and Later Follow with