Your colleague is confused about using the marketing research process, as he knows that something is wrong but is not sure of the specific causes to investigate. He seems to be having problems with ________, which is the most important step of the marketing research process.
A) designing the research
B) conducting the research
C) defining the problem
D) selecting a research agency
E) analyzing the research

Question

Quizplus · Accepted Answer

Defining the problem is the most important step in the marketing research process, as it sets the direction for the entire research effort. Without a clear understanding of the problem, the research may not produce useful results. If your colleague is having trouble with this step, it's important to help them clarify what they're trying to find out, and what information they need to gather in order to answer their research question.

Your Colleague Is Confused About Using the Marketing Research Process