________ is the acquisition and analysis of information used to identify and define marketing opportunities that connect consumers to marketers.
A) The marketing information system
B) Competitive intelligence
C) Marketing research
D) Quantitative research
E) Syndicated research

Question

Quizplus · Accepted Answer

Marketing research is the process of gathering, analyzing, and interpreting information about a market, product, or service to be offered for sale in that market. It involves using primary and secondary research methodologies to collect and analyze data that can be used to identify marketing opportunities and connect consumers to marketers. The goal of marketing research is to understand consumer behavior and preferences, product demand, market trends, and competition, among other things. It is an essential tool for businesses seeking to develop effective marketing strategies and make informed decisions about product development, pricing, promotion, and distribution.

________ Is the Acquisition and Analysis of Information Used to Identify