A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.
A) social class
B) reference group
C) status symbol
D) subculture
E) lifestyle

Question

Quizplus · Accepted Answer

A reference group is a group of people that an individual uses as a basis for comparison in making decisions and forming beliefs. In this case, the shoe company is hoping that the members of the country music band serve as a reference group for their fans, influencing them to choose the same shoes they see the band wearing.

A Shoe Company Uses Ads Featuring the Members of a Country