Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favorite models. Blake's next step is most likely to be ________.
A) postpurchase evaluation
B) evaluation of alternatives
C) routine response problem solving
D) subliminal perception
E) purchase decision

Question

Quizplus · Accepted Answer

As Blake is highly involved in the purchase and perceives significant differences among his three favorite models, his next step is most likely to be the evaluation of alternatives to choose the best one.

Blake Is in the Process of Buying a New Car