When consumers are highly involved with the purchase of an expensive product and they perceive significant implications if a poor choice is made, they most likely will undertake ________.
A) limited problem solving
B) significant problem solving
C) routine response problem solving
D) habitual behavior
E) impulsive behavior

Question

Quizplus · Accepted Answer

Highly involved consumers who perceive significant implications if a poor choice is made are likely to undertake significant problem solving, which involves extensive information search, evaluation of alternatives, and careful decision making. This is because they want to minimize the risk of making the wrong decision and ensure that they make the best possible choice given their needs, preferences, and budget. Limited problem solving and routine response problem solving are more appropriate for low-involvement purchase decisions, while habitual behavior and impulsive behavior are more characteristic of repetitive or emotional purchases.

When Consumers Are Highly Involved with the Purchase of an Expensive