Applying ________, marketers can affect demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
A) subliminal perception
B) social classes
C) the learning process
D) problem/opportunity recognition
E) contextual theory

Question

Quizplus · Accepted Answer

The learning process involves the principles of classical and operant conditioning, where marketers can use motivating cues and positive reinforcement to affect demand for a product. Associating a product with strong drives also falls under this category of influencing consumer behavior. Subliminal perception is controversial and has limited evidence of its effectiveness in marketing. Social classes and contextual theory do not directly apply to affecting demand for a product. Problem/opportunity recognition refers to the consumer realizing a need for a product, rather than the marketer influencing demand.

Applying ________, Marketers Can Affect Demand for a Product by Associating