Which of the following is NOT considered an important American subculture by marketers?
A) Hispanics
B) African Americans
C) the youth market
D) opinion leaders
E) Asians

Question

Quizplus · Accepted Answer

Opinion leaders are not a subculture but rather individuals who have a significant impact on others' attitudes and behaviors. While they are important to marketers, they are not considered a subculture. Hispanics, African Americans, the youth market, and Asians are all important subcultures for marketers to consider as they have distinct characteristics, behaviors, and preferences that can inform marketing strategies.

Which of the Following Is NOT Considered an Important American