Which of the following would NOT be considered a situational influence on consumer decision making?
A) the purchase environment
B) the digital environment
C) time
D) lifestyle
E) context

Question

Quizplus · Accepted Answer

Lifestyle is not a situational influence, it is a personal and enduring trait. Situational influences refer to factors that are external to the consumer and vary in different situations, such as the purchase environment, digital environment, time, and context.

Which of the Following Would NOT Be Considered a Situational