A properly constructed Balanced Scorecard tells the story of a business unit's strategy.

Question

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A Balanced Scorecard is a strategic planning and management tool that aligns a business unit's activities with its vision and strategy. It translates the strategy into specific goals, objectives, metrics, and initiatives, and provides a comprehensive view of the business performance from different perspectives, such as financial, customer, internal processes, and learning and growth. Therefore, a properly constructed Balanced Scorecard should reflect the business unit's strategy and show how it is executed and monitored.

A Properly Constructed Balanced Scorecard Tells the Story of a Business