Which of the following is True of building a creative marketing organization?
A) It is enough if firms are customer-oriented.
B) Companies must build a capability in strategic innovation and imagination.
C) Firms should focus more on efficiency rather than innovation.
D) Companies should attempt to minimize risks as much as possible.
E) Firms should focus on protecting their existing markets and physical resources.

Question

Quizplus · Accepted Answer

Building a creative marketing organization requires firms to build a capability in strategic innovation and imagination. Simply being customer-oriented is not sufficient to stay ahead of the competition and meet changing customer needs. Focusing on efficiency instead of innovation can lead to stagnation, while attempting to minimize risks too much can hinder the willingness to experiment and take calculated risks. It is also important for firms to protect existing markets and resources, but this should not be the sole focus.

Which of the Following Is True of Building a Creative