Transforming into a True market-driven company requires organizing around ________.
A) sales
B) customer segments
C) products
D) functions
E) brands

Question

Quizplus · Accepted Answer

To become a true market-driven company, it is important to organize around customer segments. This means understanding the needs and preferences of different groups of customers and tailoring the company's products and services to meet their specific demands. By focusing on customers rather than products or functions, a company can build stronger relationships and create a more sustainable competitive advantage. Sales, products, functions, and brands are all important aspects of a business, but organizing around customer segments is the key to becoming market-driven.

Transforming into a True Market-Driven Company Requires Organizing Around ________