The price of a product can be a particularly tricky issue in any promotional message.You should always ________.
A)downplay the price
B)highlight the price
C)look for ways to increase the perceived value of the purchase
D)avoid using words such as "luxurious" or "economical" to characterize the price
E)leave out pricing information altogether

Question

Quizplus · Accepted Answer

C)If price is a likely objection, for instance, you can look for ways to increase the perceived value of the purchase and decrease the perception of high cost. Of course, any attempts to minimize perceptions of price or other potential negatives must be done ethically.

The Price of a Product Can Be a Particularly Tricky