While planning marketing and sales messages,the benefits of a product focus on ________.
A)the return on investment to the seller
B)what the user experiences or gains from the product
C)the less attractive features of a product
D)the difference between the cost of production and sales price
E)how the product helps the selling company meet its goals

Question

Quizplus · Accepted Answer

B)The benefits of a product are the particular advantages that purchasers can realize from those features. In other words, benefits focus on what the user experiences or gains.

While Planning Marketing and Sales Messages,the Benefits of a Product