Adelphia Technologies has recently launched an "I am an Adelphian" campaign that uses posters and lectures to educate employees about the importance and advantages of having a diverse workforce.What type of persuasive business message does this constitute?
A)persuasive requests for action
B)persuasive presentation of ideas
C)persuasive requests for proposal
D)persuasive claims
E)persuasive requests for adjustment

Question

Quizplus · Accepted Answer

B)Persuasive presentations of ideas are made in situations in which you simply want to change attitudes or beliefs about a particular topic, without asking the audience to decide or do anything-at least not yet. The goal of your first message might be nothing more than convincing your audience to reexamine long-held opinions or admit the possibility of new ways of thinking.

Adelphia Technologies Has Recently Launched an "I Am an Adelphian