Marketing messages ________.
A)encourage potential buyers to make a purchase decision then and there
B)are synonymous with sales messages
C)focus on such tasks as introducing new brands to the public and providing product information
D)do not follow the AIDA model
E)make a specific request for people to place an order for a particular product or service

Question

Quizplus · Accepted Answer

C)Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision. They focus on such tasks as introducing new brands to the public, providing competitive comparisons, encouraging customers to visit websites for more information, and reminding buyers that a particular product or service is available.

Marketing Messages ________