The National Gallery has different admission prices for students,adults and seniors.All three groups are entitled to the same services.This form of pricing is called ________.
A)time-based pricing
B)location pricing
C)customer-segment pricing
D)revenue management pricing
E)generational pricing

Question

Quizplus · Accepted Answer

Customer-segment pricing is when different groups of customers are charged different prices for the same product or service. In this case, the National Gallery charges different prices for students, adults, and seniors, but they are all entitled to the same services. Time-based pricing would be charging different prices for the same product or service at different times (such as happy hour pricing), location pricing would be charging different prices depending on where the product or service is purchased (such as higher prices in tourist areas), revenue management pricing would involve adjusting prices based on demand and supply, and generational pricing would involve targeting specific age groups with different prices.

The National Gallery Has Different Admission Prices for Students,adults and Seniors.All