For consumers,the number '9' at the end of a price often signals a bargain
A)True
B)False

Question

Quizplus · Accepted Answer

This phenomenon is known as "charm pricing" and has been shown to be effective in influencing consumer perception of value and encouraging purchases. Consumers tend to perceive prices ending in 9 as being lower than the next whole number, even if the difference is only one cent. This is why many retailers price items at $9.99 instead of $10.00.

For Consumers,the Number '9' at the End of a Price