When using price steps,the seller must establish perceived ________ that support(s)the price differences among the products in the line.
A)non-price competition
B)value differences
C)quantity levels
D)images
E)strategies

Question

Quizplus · Accepted Answer

Perceived value differences among the products in the line help support the price differences established through price steps. Customers will be willing to pay more for products that they perceive to have greater value.

When Using Price Steps,the Seller Must Establish Perceived ________ That