Which of the following is the most logical reason for Unilever offering products that compete with one another on the same supermarket shelves?
A)Different people want a greater selection.
B)Different people want different mixes of benefits from the products they buy.
C)Unilever has little competition.
D)Retailers request it.
E)It creates healthy competition.

Question

Quizplus · Accepted Answer

Different consumers have different preferences and needs for the products they buy. By offering multiple varieties of products under the same brand, Unilever can attract a wider range of customers with different preferences. This allows Unilever to capture a larger market share and increase its revenue.

Which of the Following Is the Most Logical Reason for Unilever