To evaluate the different market segments your company is serving,you would look at all of the following factors EXCEPT which one?
A)segment size
B)segment growth
C)segment structural attractiveness
D)company culture
E)company resources

Question

Quizplus · Accepted Answer

Company culture is not a relevant factor to evaluate different market segments. The other factors (segment size, segment growth, segment structural attractiveness, and company resources) are all important in determining which market segments a company should focus on.

To Evaluate the Different Market Segments Your Company Is Serving,you