ByTheWay Ventures chose a differentiated marketing strategy.The company had to weigh ________ against ________ when selecting this strategy.
A)extra research;costs
B)sales analysis;sales
C)increased sales and a stronger position;increased costs
D)geographic segmentation;demographic segmentation
E)attitudes;perceptions

Question

Quizplus · Accepted Answer

By choosing a differentiated marketing strategy, ByTheWay Ventures aims to increase sales and strengthen its position in the market. However, this comes at the cost of increased marketing and production costs, which the company had to consider when selecting this strategy. Therefore, the best option is C.

ByTheWay Ventures Chose a Differentiated Marketing Strategy