A marketer focuses on several commonalities among all consumers.This marketer appears to be engaging in ________.
A)differentiated marketing
B)undifferentiated marketing
C)segmented marketing
D)mass customisation
E)concentrated marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, involves targeting the entire market with one marketing mix, assuming that all consumers have similar needs and preferences. By focusing on commonalities among all consumers, the marketer is engaging in undifferentiated marketing.

A Marketer Focuses on Several Commonalities Among All Consumers