Which of the following statements about buying centres is true?
A)The buying centre is like a standing committee.
B)The buying centre roles are specified on the organisational chart.
C)The typical buying centre has five employees,one to assume each of the buying centre's roles.
D)An individual's role in the buying centre does not change.
E)The buying centre may involve informal participants who are not obvious to sellers.

Question

Quizplus · Accepted Answer

The buying centre may involve informal participants who are not obvious to sellers. The buying centre is not a standing committee and the roles are not necessarily specified on the organizational chart. The size of the buying centre and the individuals' roles may vary depending on the specific buying situation. Additionally, individuals' roles in the buying centre can shift throughout the decision-making process.

Which of the Following Statements About Buying Centres Is True