Consumers learn about new products for the first time and make the decision to make full and regular use of them during the ________.
A)new product recognition
B)adoption process
C)evaluation process
D)information search
E)quality assessment

Question

Quizplus · Accepted Answer

The adoption process is the series of stages that a consumer goes through from initially learning about a new product to eventually making a decision to adopt or reject it. This includes the stages of awareness, interest, evaluation, trial, and adoption. Therefore, B is the best choice as it specifically addresses the decision-making process for adopting a new product.

Consumers Learn About New Products for the First Time and Make