You call in a department manager to assist in a purchase of industrial equipment.You are considering a change in product specifications,terms and possibly suppliers.This is most likely a ________ situation.
A)modified rebuy
B)new task
C)straight rebuy
D)solution selling
E)product or service value analysis

Question

Quizplus · Accepted Answer

A modified rebuy situation occurs when a company wants to modify product specifications or evaluate new suppliers and terms for an existing product or service. In this scenario, the company has probably already purchased industrial equipment before but wants to consider changes. Bringing in a department manager to assist in the purchase also suggests that this is not a routine transaction. Therefore, a modified rebuy is the most likely situation.

You Call in a Department Manager to Assist in a Purchase